Managing data appearing on the web is a key pillar of online reputation management. Experts at ICMediaDirect suggest claiming all online listings connected to a brand on various platforms, including local directories, Google Places and other websites that provide such information. While companies have little control over what the public says on social media, they can maintain influence on the conversation by focusing on proactive brand messaging. ICMediaDirect’s team advocates for regular use of the latest marketing technologies, including storytelling techniques and videos. A combination of innovative photography and an effective coherent narrative raises engagement and creates an opportunity for businesses to build trust along with the right image.