“The first step to effectively managing your online reputation is to always assume that others will Google you,” a marketing professional with ICMediaDirect says. “This may seem clear to some Internet users today, but even the most established companies can downplay or overlook this concern and damage their credibility. If a piece of information is online, it will be found eventually.” The firm’s renowned marketing specialists have revealed that as more users review products and services online than ever before, Google plays a growing role in today’s Internet-driven marketplace.
A brand’s online reputation should be an essential part of the business’ marketing strategy due to the significant impact a negative online reputation can have and its direct effect on previous marketing efforts. When customers go online to learn more about a company or product, discovering bad reviews almost always drives them to a competitor. When online business listings have no such information available from real customer reviews, consumers frequently choose not to take a risk and do not complete transactions for potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” says a spokesperson for ICMediaDirect.
Reputation management should be an essential part of a business’ marketing strategy due to the significant impact of a negative brand image and the direct effect it has on previous marketing efforts. When customers search online for information about a company or product, finding bad reviews almost always drives them to a competitor. If no such information is available from real customer reviews, customers often choose not to take any risk and will not complete transactions for potential sales. A spokesperson for ICMediaDirect notes that “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations.”
ICMediaDirect is a New York City and Washington DC-based Public Relations and Reputation Management agency which provides specialized insight on the significance of online reputation for both individuals and businesses. For over 20 years, the firm’s reputation experts have been delivering brand repair services and improving online reputations of elite personalities and Fortune 500 companies. This year, ICMediaDirect took home the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC), the third consecutive recognition of the company’s strong business ethics and corporate values. Check out your Online Reputation Report now, by visiting http://www.icmediadirect.com.