ICMediaDirect Notes Importance Of Reputation Management

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  • February 14, 2017
  • ICMediaDirect Notes Importance Of Reputation Management
    ICMediaDirect Notes Importance Of Reputation Management

    Reputation management should be an essential part of a business’ marketing strategy due to the significant impact of a negative brand image and the direct effect it has on previous marketing efforts. When customers search online for information about a company or product, finding bad reviews almost always drives them to a competitor. If no such information is available from real customer reviews, customers often choose not to take any risk and will not complete transactions for potential sales. A spokesperson for ICMediaDirect notes that “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations.”

    Read more: http://markets.ask.com/ask/news/read/32392305

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