ICMediaDirect Notes Importance Of Reputation Management

ICMediaDirect Notes Importance Of Reputation Management

Reputation management should be an essential part of a business’ marketing strategy due to the significant impact of a negative brand image and the direct effect it has on previous marketing efforts. When customers search online for information about a company or product, finding bad reviews almost always drives them to a competitor. If no such information is available from real customer reviews, customers often choose not to take any risk and will not complete transactions for potential sales. A spokesperson for ICMediaDirect notes that “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations.”

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