ICMediaDirect has found that positive reviews can boost business, but the infographic also proves that negative feedback can also have a direct financial drain on companies. For example, 86% of potential clients said they would rethink purchasing a product from a brand with bad online reviews. Additionally, an extra star on reviews creates a 5% to 9% average boost in sales for a business, while just one negative review could result in the loss of around 30 customers. Displaying top reviews online leads directly to success.
A recent survey has found that 9 out of 10 people respond to internet reviews, with responders suggesting they consider them as important as a personal recommendation from a friend. Leading PR firm ICMediaDirect recognizes the significance of reputation management and works with brands to take advantage of this data. The results – formulated into this infographic by Invesp – show just how crucial reputation management is in the online sphere. The findings also state that customers are willing spend up to 31% more money on the services of businesses with “excellent” reviews. 72% of responders only make purchases after seeing a positive review. See your company’s Online Reputation Report now, by visiting http://www.icmediadirect.com.
By creating relevant, interesting, and shareable content, brands can create a captivating online presence. According to the firm, Google rewards brands that offer readers rich online posts. Strong content developed with expert SEO strategies has the power to go viral, reach a wide audience, and potentially draw in more customers and enhance a brand’s reputation. By releasing well-developed content, companies and individuals can foster a positive online reputation. ICMediaDirect stresses the importance of regularly putting out content and implementing the latest in search engine optimization in order to successfully improve online reputation.
The SBIEC is a renowned authority on recognizing firms across a wide range of industries that meet its standards of excellence. Through encouragement of independent enterprise and entrepreneurial growth, the organization offers the opportunity for businesses of all sizes to be recognized for top performance. Particular emphasis is given to meeting and exceeding standards for customer service, product quality and ethics. ICMediaDirect has received its third straight award as a result of its ability to maintain these essential qualities, as it develops and perfects Internet strategies that benefit its hundreds of clients every day. Their team of experts are capable of recognizing all unwanted online content, and then structuring specific campaigns to improve search engine results on Internet web browsers.