ICMediaDirect has found that positive reviews can boost business, but the infographic also proves that negative feedback can also have a direct financial drain on companies. For example, 86% of potential clients said they would rethink purchasing a product from a brand with bad online reviews. Additionally, an extra star on reviews creates a 5% to 9% average boost in sales for a business, while just one negative review could result in the loss of around 30 customers. Displaying top reviews online leads directly to success.
ICMediaDirect On How Reviews Impact Businesses
by icmd ⋅