Reputation consultants at ICMediaDirect strongly recommend companies to track online activities regularly so that a reputation management plan can be put to use as fast as possible. By following brand mentions and online reviews closely, brands, persons, and agencies can be intuitive in their approach of online reputation management. Further, using a variety of monitoring tools will make the activity easier and more optimal. Google Alerts allows users to get email updates on the newest Google results featuring brand mentions. To track activities related to a brand on numerous social media platforms, people and companies should use the Social Mention tool that keeps track of selected keywords.