Affiliate Summit Inc. has developed a reputation for managing highly successful marketing projects and holding numerous insightful events, educational sessions, and tradeshows since 2003. With 30+ years in affiliate marketing, founders Shawn Collins and Missy Ward exemplify the power of interpersonal networking and information exchange in today’s fast-paced digital market. Their anticipated events create an invaluable learning and sharing environment for thought leaders, start-ups, merchants, and vendors to discuss current opportunities for effective business development and online innovations. With expertise built in providing state-of-the art solutions to customers seeking to showcase their firm online in the best light, ICMediaDirect is delighted to bring first-class advice and tips on effective reputation management to affiliates and merchants at the tradeshow. Experts at ICMediaDirect discuss search engine optimization (SEO) techniques while emphasizing the need for all to regularly put out content and use technological advancement to craft a positive online presence.
Public relations and online reputation management agency ICMediaDirect enacts digital campaigns which transform the way companies manage brand information. The award-winning firm recently revealed the key pillars of managing one’s online reputation, as many organizations are struggling to formulate digital media efforts that effectively produce positive results. The company’s strategy not only suppress unfavorable publicity in search engine results, but has given hope to hundreds of companies and individuals seeking to project a positive message online. See your Online Reputation Report at http://www.icmediadirect.com.
Managing data appearing on the web is a key pillar of online reputation management. Experts at ICMediaDirect suggest claiming all online listings connected to a brand on various platforms, including local directories, Google Places and other websites that provide such information. While companies have little control over what the public says on social media, they can maintain influence on the conversation by focusing on proactive brand messaging. ICMediaDirect’s team advocates for regular use of the latest marketing technologies, including storytelling techniques and videos. A combination of innovative photography and an effective coherent narrative raises engagement and creates an opportunity for businesses to build trust along with the right image.
These findings apply to businesses everywhere but more pertinent to local companies. As a part of the study, 92% of participants observed that they would only use a business if it had as a minimum a four-star rating on review websites. The numbers were inspected further, with reliability (27%), expertise (21%), and professionalism (18%) being the preeminent qualities for a local firm. As a consequence of analyzing these numbers and more factors, ICMediaDirect highlights that building a healthy online reputation is as important as an offline one.