ICMediaDirect is a New York City and Washington DC-based Public Relations and Reputation Management agency which provides specialized insight on the significance of online reputation for both individuals and businesses. For over 20 years, the firm’s reputation experts have been delivering brand repair services and improving online reputations of elite personalities and Fortune 500 companies. This year, ICMediaDirect took home the New York Excellence Award from the Small Business Institute for Excellence in Commerce (SBIEC), the third consecutive recognition of the company’s strong business ethics and corporate values. Check out your Online Reputation Report now, by visiting http://www.icmediadirect.com.
The SBIEC is a renowned authority on recognizing firms across a wide range of industries that meet its standards of excellence. Through encouragement of independent enterprise and entrepreneurial growth, the organization offers the opportunity for businesses of all sizes to be recognized for top performance. Particular emphasis is given to meeting and exceeding standards for customer service, product quality and ethics. ICMediaDirect has received its third straight award as a result of its ability to maintain these essential qualities, as it develops and perfects Internet strategies that benefit its hundreds of clients every day. Their team of experts are capable of recognizing all unwanted online content, and then structuring specific campaigns to improve search engine results on Internet web browsers.
A recent survey has found that 9 out of 10 people respond to internet reviews, with responders suggesting they consider them as important as a personal recommendation from a friend. Leading PR firm ICMediaDirect recognizes the significance of reputation management and works with brands to take advantage of this data. The results – formulated into this infographic by Invesp – show just how crucial reputation management is in the online sphere. The findings also state that customers are willing spend up to 31% more money on the services of businesses with “excellent” reviews. 72% of responders only make purchases after seeing a positive review. See your company’s Online Reputation Report now, by visiting http://www.icmediadirect.com.
Managing information appearing on the web is a key pillar of online reputation management. Professionals at ICMediaDirect suggest claiming all online listings connected to the brand on multiple platforms, including local directories, Google Places, and other sites providing such information. Although companies have minimized control over what people say on social media, they can influence the conversation by implementing proactive brand messaging. The ICMediaDirect team advocates using the latest marketing technologies such as storytelling techniques and video platforms. A combination of innovative photography and the creation of a coherent narrative raises engagement, which in turn creates an opportunity for businesses to build trust and their desired image.
Read more: http://www.digitaljournal.com/pr/3023810